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Make the switch to Joya Shoes, experience better posture and rediscover the joy of walking. Joya shoes are designed to be 'Bliss for your back'. Walking on hard, flat surfaces with conventional shoes has stressed the body's natural shock absorbing abilities and changes in lifestyle have moved us from walking and mostly upright beings to sedentary ones. In addition, the increased use of mobile devices has begun to take a toll on natural good posture and as a result back pain has become the main complaint of adults in the UK.